http://www.frozentoothpaste.com/2007/11/26/review-helvetica-documentary/ A Blog of Ideas Tue, 07 Feb 2012 03:42:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.frozentoothpaste.com/2007/11/26/review-helvetica-documentary/comment-page-1/#comment-1715 leslie Thu, 29 Nov 2007 22:50:02 +0000 http://www.frozentoothpaste.com/2007/11/26/review-helvetica-documentary/#comment-1715 Font design is one of those things in daily life that you don't necessarily "see" , or pay attention to, same as advertising art and design. Placement and shape of characters on a page is the artform. Spacing, negative space as much as use of space...all stimulate a visceral response. We typically don't know why we are influenced, but THAT we are influenced. http://www.adobe.com/type/topics/theampersand.html Font design is one of those things in daily life that you don’t necessarily “see” , or pay attention to, same as advertising art and design. Placement and shape of characters on a page is the artform. Spacing, negative space as much as use of space…all stimulate a visceral response.
We typically don’t know why we are influenced, but THAT we are influenced.
http://www.adobe.com/type/topics/theampersand.html

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