Living creatures, by their nature, find it hard to think, plan, and act for the long term. For millennia life on this planet has survived because it acts, first and foremost, to do what it is best for it in the short term. This near-term greed allows living creatures to keep being alive, and that’s really their most important quality. Anything else they may or may not accomplish is secondary.

As I’ve been spending time thinking about why kindness is so difficult to do on a consistent basis, one of the things I’ve realized is that it has little benefit in the very short term. Surely there is some small short-term glow after an acknowledged kindness, but even that is rather fleeting.

And almost necessarily, to be kind you must also give up something else of value to you in the act. Whether it’s time, energy, money, or all three, kindness is never free. Definitionally, an act that is kind cannot serve your short-term self-interest. If it did it wouldn’t be an act of kindness, but of greed.

Kindness can have tremendous benefits in the long term. When it comes back to you, if it comes back to you, it’s almost certainly in the form of someone making for you the same trade that you made initially. They forfeit some short-term energy, money, or time so that you can have a better day, year, or life.

Aside from the expressed gratitude of the person to whom you act kindly you are unlikely to get much immediately from your kindness.

And it may be the case that you kick off a chain of kindness that doesn’t affect you, but has a positive effect for others. And while such a chain could come back to you, it’s never certain to. If it does, it will almost never do so immediately. Aside from the expressed gratitude of the person to whom you act kindly you are unlikely to get much immediately from any single act of kindness.

That is one of the central obstacles to kindness. As we move through the world, we’re characteristically short-sighted. We’re focused on the next activity, obligation, or event and not on the longer term questions of what will help others and ourselves to feel better and more satisfied as we move through the world.

We’re far more likely to bask in the warm glow of a received compliment than ask ourselves how we can increase the likelihood that we and others can bask in such a glow more regularly. While giving unprompted compliments on a consistent basis is almost certainly the easiest way that you can receive them regularly (people love to bounce compliments back) it’ll almost never cross our minds.

This shortsightedness has served living creatures well for thousands of years. But it makes kindness harder. The best way we can cope with it, I think, is just to be aware of the tendency. Awareness in itself doesn’t change anything, but it makes it much easier to see and change your behavior around this misplaced focus. If practiced regularly, awareness can shift your attention to the longer-term.

Another idea is to keep a memory vault of all the good that’s come of kindnesses you’ve done. Kindnesses done for you, or even those you’ve witnessed and felt were commendable can help. This vault may be light at first, and can be hard to fill, but remembering the long-term good that has resulted from short-term sacrifice can be a powerful way to be more aware of and ready to do similar kind actions.

Kindness is a long game. Maybe the longest of all. That makes it really hard for us bumbling myopic humans to do it all that well. But that doesn’t change the fact that it’s worth learning to do. And well.